The world of printing has come a very long way from mid-1400s when the first printing presses using metal plates came to the fore – although significant developments had been made many centuries before.
In 868 the Chinese had developed a process of printing with wooden blocks and in 1242 the Koreans produced the first book using moveable type. During the 1300s, the first paper mills were seen in France and Germany, and by the end of the century Korea had produced bronze type.
Prior to the emergence of the printing press the only method of reproducing the written word involved teams of scribes that would spend their entire lives copying out the most important manuscripts of the day, mainly the Bible and religious texts.
Today, it is inconceivable that printing was ever such a complicated and time-consuming process that progressed from people copying words to the skilled typesetters who were made redundant with the advent on the word processor.
In 1985 everything changed almost overnight; suddenly you no longer needed any grounding in the world of printing to be able to produce quality printed material. Although printing plates still had to be made to complete the job, all the typesetting was now done on screen.
The rate of change that has been brought about by the word processing and desktop publishing has been enormous; whilst it took over 1,000 years to move from making printing blocks by hand to using computers for typesetting, it has taken a blink of an eye to take us into a new world of digital printing.
Now, with the developments in digital printing there are virtually no limits to what can be produced – combined with significantly reduced timescales not possible with litho printing – with the sophistication of personalisation, documents can easily be tailored to an audience of one.
Digital printing is now firmly established as a force in the printing industry and it’s a technology that has been totally embraced by Nottinghamshire-based Prime Group. With digital printing delivering as close to litho quality as possible digital processes are being improved upon all the time.
Although the Prime Group continues to invest in litho printing machinery, the company hasn’t become complacent in the fast moving, dynamic world of digital printing.
It is its sheer flexibility and opportunities for creativity that are some of the main strengths of digital printing. Until the advent of digital printing there simply wasn’t the ability to produce individual print items that can be totally personalised. For truly memorable and high impact marketing and sales promotion campaigns, that incorporate personalisation, the impact on the recipient is dramatic – with demonstrable benefits over non-personalised marketing campaigns.
To maximise the benefits of digital technologies, Prime Group has developed a wide range of creative services that allows companies to personalise as much or as little as required. With variable data printing it is possible to seamlessly combine a variety of text and image options to produce individually personalised printed material. With variable data printing it is possible to have several levels of personalisation – from being able to have unique names and addresses on each item of print, through to being able to produce material appropriate to a specific location, gender or age of the recipients.
With Prime Group’s unique One to One Marketing process you can tailor every aspect of a campaign’s message to a particular individual. In today’s world where there is so much information bombarding individuals it is only the highly personalised material that has a real chance of making its mark and converting that attention-grabbing mailer into sales.
Personalisation can be taken even further with Image Personalisation – a unique way of personalising photography and images, and communicating with customers in a dynamic and highly personalised way. Individual names can be incorporated into headlines, photography and imagery that captivate the recipients’ attention.
The ultimate in flexibility is On-demand Printing, which gives clients the opportunity to print one-off items as and when needed. On-demand printing is extremely quick to set up, it reduces stock levels, reduces waste from unused products, literature is always up to date and print can be targeted to an individual.
Prime Group has even taken personalisation one stage further as they are now producing personalised books featuring a famous children’s character. With their innovative solution for personalised printing the company was selected from many leading print houses across the UK to be awarded this unique contract for which they print books that feature the names and cartoon images of the children for whom they are intended as gifts.
With digital printing there are virtually no limits to what can be achieved and thanks to the Prime Group the world of digital printing is your oyster – no matter what colour you might want it.
http://www.primegroup.co.uk/
0 Comments:
Post a Comment
<< Home